Most of us want to eat healthier. And food marketers know just how to push our buttons. Here are 7 health claims they use to get you to buy unhealthy food.
Tag: skinnygirl
Healthwash Alert: Skinnygirl Margarita Avoids “All-Natural” Class Action Lawsuit
Skinnygirl Margarita avoids a class action lawsuit alleging it was labeled as “all natural” despite containing the non-natural preservative sodium benzoate.
Skinnygirl Bars and the Snacks Swap Marketing Ploy
Skinnygirl bars: Are they smarter snacks or a marketing gimmick? You decide.
Skinnygirl Sparklers Contain Additives Linked to Aging, Cancer, Diabetes
Here we go again. It wasn’t long ago that Bethenny Frankel, of Housewives of New York fame, unveiled four new Skinnygirl “natural” flavored vodkas. As I wrote in Skinnygirl Wine [ … ]
100% Natural Rhubarb Liqueur Hits The Shelves
Rhuby Rhubarb Liqueur seems to be 100% Natural. Truly. These days it seems like everyone wants to cash in on the $29 billion ‘natural’ foods market. Alcohol companies are no [ … ]
Bogus ‘Natural’ Products Under Attack
I was thrilled to learn that in March of this year that the Organic Consumers Association has launched a nationwide campaign to “expose and eliminate the misleading practice of ‘natural’ [ … ]
Skinnygirl Exposed (Again): Not-So Naturally Flavored Vodkas
Bethenny Frankel recently unveiled four new Skinnygirl flavors: Mojito, Sweet ‘n Tart Grapefruit Margarita, Moscato and White Cherry Vodka. And while all of them sound kind of suspect, I am particularly suspect about [ … ]
Skinnygirl Wine Exposed: Not So Low-Calorie
Not that long ago, I wrote about the dubious “natural” labeling (aka. greenwash) on Skinnygirl cocktails and how they contain E211, an additive linked to aging and cancer. So I was completely unsurprised to find more mis-truth in advertising surrounding their new line of wine.