Most of us want to eat healthier. And food marketers know just how to push our buttons. Here are 7 health claims they use to get you to buy unhealthy food.
Skinnygirl Margarita avoids a class action lawsuit alleging it was labeled as “all natural” despite containing the non-natural preservative sodium benzoate.
Skinnygirl bars: Are they smarter snacks or a marketing gimmick? You decide.
Here we go again. It wasn’t long ago that Bethenny Frankel, of Housewives of New York fame, unveiled four new Skinnygirl “natural” flavored vodkas. As I wrote in Skinnygirl Wine [ … ]
Rhuby Rhubarb Liqueur seems to be 100% Natural. Truly. These days it seems like everyone wants to cash in on the $29 billion ‘natural’ foods market. Alcohol companies are no [ … ]
I was thrilled to learn that in March of this year that the Organic Consumers Association has launched a nationwide campaign to “expose and eliminate the misleading practice of ‘natural’ [ … ]
Bethenny Frankel recently unveiled four new Skinnygirl flavors: Mojito, Sweet ‘n Tart Grapefruit Margarita, Moscato and White Cherry Vodka. And while all of them sound kind of suspect, I am particularly suspect about [ … ]
Not that long ago, I wrote about the dubious “natural” labeling (aka. greenwash) on Skinnygirl cocktails and how they contain E211, an additive linked to aging and cancer. So I was completely unsurprised to find more mis-truth in advertising surrounding their new line of wine.