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Tag: Take Back the Tap

The Dirty Truth About Bottled Water

Fresh, pure, premium, and safe are some of the words that come to mind when we think about bottled water. But the question remains: is bottled water really better than tap water? At first glance, it’s easy to assume so. But when we take a closer look, it turns out bottled water isn’t really all that it’s tapped out to be…

Pro Bottled Water Group Targets Teens

Are you familiar with the International Bottled Water Association (IBWA)? They’re a trade association focused on defending the bottled water industry. Chances are, when we post about taking back the tap, someone from IBWA is ready with a pro-bottled water comment.

IBWA’s new campaign targets teens with a video featuring a teenage girl deriding the Take Back the Tap movement as a group who wants to limit beverage choices.