Most of us want to eat healthier. And food marketers know just how to push our buttons. Here are 7 health claims they use to get you to buy unhealthy food.
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Skinnygirl Margarita avoids a class action lawsuit alleging it was labeled as “all natural” despite containing the non-natural preservative sodium benzoate.
Skinnygirl bars: Are they smarter snacks or a marketing gimmick? You decide.
Here we go again. It wasn’t long ago that Bethenny Frankel, of Housewives of New York fame, unveiled four new Skinnygirl “natural” flavored vodkas. As I wrote in Skinnygirl Wine Exposed and Skinnygirl Exposed (Again): Not-So Naturally Flavored Vodkas, the Skinnygirl wine’s “natural” positioning is actually just a marketing campaign. Similarly, I just as I suspected […]
Rhuby Rhubarb Liqueur seems to be 100% Natural. Truly. These days it seems like everyone wants to cash in on the $29 billion ‘natural’ foods market. Alcohol companies are no exception. Many, if not most, alcoholic beverages’ ‘natural’ claims are at best questionable (like Skinnygirl Cocktails). Rhuby, the recently launched Swedish rhubarb liqueur, however, claims that […]
I was thrilled to learn that in March of this year that the Organic Consumers Association has launched a nationwide campaign to “expose and eliminate the misleading practice of ‘natural’ labeling and marketing. Bogus ‘Natural’ Products The Organic Consumers Association, North America’s leading watchdog over organic and fair trade standards, has launched a new nationwide campaign. […]
Bethenny Frankel recently unveiled four new Skinnygirl flavors: Mojito, Sweet ‘n Tart Grapefruit Margarita, Moscato and White Cherry Vodka. And while all of them sound kind of suspect, I am particularly suspect about the “natural” flavored vodkas. As I wrote in Skinnygirl Wine Exposed, the Skinnygirl wine’s low-calorie positioning is nothing more than marketing and promotional bluster (low calorie […]
Not that long ago, I wrote about the dubious “natural” labeling (aka. greenwash) on Skinnygirl cocktails and how they contain E211, an additive linked to aging and cancer. So I was completely unsurprised to find more mis-truth in advertising surrounding their new line of wine.