Some pomegranate health claims are accurate. Here’s the skinny on what the real health benefits of pomegranate are vs. the ones marketers overstate.
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POM Wonderful pomegranate juice was found guilty by the FTC of false advertising due to its inflated health claims, it appealed. POM lost.
Is a juice label mentioning the presence of pomegranates and blueberries misleading if the drink contains only a trace of the fruits? That is the question before the U.S. Supreme Court this week as it takes up POM Wonderful LLC v. The Coca-Cola Company. POM Wonderful, which makes 100% pomegranate juice, had filed suit against […]
I don’t want to besmirch POM Wonderful, the makers of POM Pomegranate juice. I really don’t. But, the truth is that they are making it very hard. However, a few months ago they were found guilty of making exaggerated (aka. false) advertising claims. Now its seems that POM has been attempting to buy off UCLA […]
It didn’t take long for POM Wonderful LLC, makers of POM pomegranate products which last week were found to have committed false advertising when they exaggerated their product’s health benefits, to respond. However, instead of a humble response or repositioning, POM began what is by anyone’s standard a bold and misleading ad campaign to defend […]
As someone who writes about greenwash fairly regularly, I wasn’t surprised bySkinny Girl cocktail’s misleading “natural ingredients” label or Taco Bell’s “meat taco filling” being only 36% meat. But even I was a bit saddened to learn that POM Wonderful, the makers of the pomegranate juice in the iconic hourglass-shaped bottles, has been found guilty […]
POM Wonderful has been called out by the Federal Trade Commission to stop claiming that pomegranate products can cure, prevent or treat any disease until approved by the FDA.