Browsing the "POM" Tag

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POM Wonderful Attempts To Buy UCLA Research

I don’t want to besmirch POM Wonderful, the makers of POM Pomegranate juice. I really don’t.  But, the truth is that they are making it very hard. However, a few months ago they were found guilty of making exaggerated (aka. false) advertising claims. Now its seems that POM has been attempting to buy off UCLA […]

July 5th

POM’s Lame Defense

It didn’t take long for POM Wonderful LLC, makers of POM pomegranate products which last week were found to have committed false advertising when they exaggerated their product’s health benefits, to respond.  However, instead of a humble response or repositioning, POM began what is by anyone’s standard a bold and misleading ad campaign to defend […]

June 1st

POM (Not So) Wonderful Found Guilty of False Advertising

As someone who writes about greenwash fairly regularly, I wasn’t surprised bySkinny Girl cocktail’s misleading “natural ingredients” label or Taco Bell’s “meat taco filling” being only 36% meat. But even I was a bit saddened to learn that POM Wonderful, the makers of the pomegranate juice in the iconic hourglass-shaped bottles, has been found guilty […]

May 23rd