Browsing the "natural foods" Tag

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It Was Just a Matter of Time: PepsiCo Ditches ‘Natural’ for ‘Simply’

In the tsunami-like wake of lawsuits filed against major food brands for misuse of the word “natural” to market unnatural synthetic and genetically modified ingredients in products like Wesson Oil and Pepperidge Farm’s Goldfish (which also don’t contain any goldfish if anyone else wants to jump in on another class action suit), PepsiCo has decided to drop its use of “natural” for a simpler word. Literally. “Simply.”

February 14th

Non-GMO is Fastest Growing Natural Food Category

With increasing consumer concerns over genetically modified foods, sales of Non-GMO Project Verified products are growing—fast. According to natural food market research firm SPINS, Non-GMO Project verified product sales grew 27% over the past year, making it the fastest growing segment in the natural and organic food industry. In addition, Non-GMO verified product sales totaled $450 million in 2010.

May 27th