Browsing the "marketing" Tag

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Are There Any Coconut Water Benefits?

Have you ever wondered: What exactly are the coconut water benefits for your health? Well, you’re not alone and the question has been popping up a lot lately. Experts such as Marion Nestle (FoodPolitics) and Michael Moss (New York Times) have both taken a “tough look” at health claims on coconut water in the past few weeks.

August 6th

Should Bottled Water Companies Target Kids?

The NPD Group has taken First lady Michelle Obama’s campaign encouraging kids to drink more water in a new, opportunistic direction. NPD is advocating that bottled water companies step up their efforts to sell bottled water to kids. There are so many things wrong with the bottled water industry (sly marketing ploys, oceans of PET’ around the world, etc…) So, I was […]

January 8th

Is Watering Down Alcohol A Trend?

Last month Maker’s Mark revealed a plan to water down its bourbon in order to meet heavy demand. Also in the news, lawsuits alleging that Anheuser-Busch waters down its beer as a cost-cutting measure. Meeting demand? Cost-cutting measures? Is watering down alcohol an actual trend? I first noticed the trend when I saw an article about […]

April 2nd

Anna Lappe TED Talk: Marketing Food to Children

It’s no secret: food manufacturers see kids as golden geese. Establish brand recognition during the preschool years, and you’ve got yourself a customer for life! Of course, you’ve also got a nation filled with children struggling with obesity, diabetes, and other lifelong health risks… but hey, that’s for their parents to worry about! Parent, author, and educator Anna Lappe calls food companies out — and calls all of us to action — in a TEDx talk published earlier this month.

March 20th

FTC Revised Green Guides Get Tough On Products, Packaging, Not Food

On October 1, 2012 the Federal Trade Commission issued the long awaited revised “Green Guides” guidelines that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive. The Green Guides, first issued in 1992 have been long criticized for not having enough teeth. These new revisions […]

October 24th

POM (Not So) Wonderful Found Guilty of False Advertising

As someone who writes about greenwash fairly regularly, I wasn’t surprised bySkinny Girl cocktail’s misleading “natural ingredients” label or Taco Bell’s “meat taco filling” being only 36% meat. But even I was a bit saddened to learn that POM Wonderful, the makers of the pomegranate juice in the iconic hourglass-shaped bottles, has been found guilty […]

May 23rd