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Tag: marketing

Are There Any Coconut Water Benefits?

Have you ever wondered: What exactly are the coconut water benefits for your health? Well, you’re not alone and the question has been popping up a lot lately. Experts such as Marion Nestle (FoodPolitics) and Michael Moss (New York Times) have both taken a “tough look” at health claims on coconut water in the past few weeks.

Should Bottled Water Companies Target Kids?

The NPD Group has taken First lady Michelle Obama’s campaign encouraging kids to drink more water in a new, opportunistic direction. NPD is advocating that bottled water companies step up their efforts to [ … ]

Anna Lappe TED Talk: Marketing Food to Children

It’s no secret: food manufacturers see kids as golden geese. Establish brand recognition during the preschool years, and you’ve got yourself a customer for life! Of course, you’ve also got a nation filled with children struggling with obesity, diabetes, and other lifelong health risks… but hey, that’s for their parents to worry about! Parent, author, and educator Anna Lappe calls food companies out — and calls all of us to action — in a TEDx talk published earlier this month.

The (Hilarious) Truth About Vitaminwater

If you’re trying to choose a healthier drink but want something with a little more pizazz than plain ol’ water, you might reach for a Vitaminwater thinking that it’s a reasonably healthy alternative. Think again.