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Tag: IBWA

Pro Bottled Water Group Targets Teens

Are you familiar with the International Bottled Water Association (IBWA)? They’re a trade association focused on defending the bottled water industry. Chances are, when we post about taking back the tap, someone from IBWA is ready with a pro-bottled water comment.

IBWA’s new campaign targets teens with a video featuring a teenage girl deriding the Take Back the Tap movement as a group who wants to limit beverage choices.