greenwash Archives - Eat Drink Better

Browsing the "greenwash" Tag

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Bogus ‘Natural’ Products Under Attack

I was thrilled to learn that in March of this year that the Organic Consumers Association has launched a nationwide campaign to “expose and eliminate the misleading practice of ‘natural’ labeling and marketing. Bogus ‘Natural’ Products The  Organic Consumers Association, North America’s leading watchdog over organic and fair trade standards, has launched a new nationwide campaign. […]

July 16th

Greenwash Alert: Mott’s For Tots Immunity Support Fruit Punch

Greenwash by beverage producers with products aimed at kids seems to becoming more common.  Last week, I wrote about how MINUTE MAID Fruit Punch recently added artificial sweetener to it ingredients. Last week the makers of Mott’s for Tots Immunity Support Fruit Punch were sued over allegedly false claims that the drink strengthens kids’ immune systems. According to […]

January 30th

FTC Revised Green Guides Get Tough On Products, Packaging, Not Food

On October 1, 2012 the Federal Trade Commission issued the long awaited revised “Green Guides” guidelines that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive. The Green Guides, first issued in 1992 have been long criticized for not having enough teeth. These new revisions […]

October 24th

Your Green Food Watchdog

My friend Charles Margulis manages media outreach for the Center for Environmental Health. But it wasn’t until I read his bio at the bottom of his post, Green Windows or Greenwashing, that was cross-posted on our sister site Ecopreneurist this morning that I discovered Charles is also CEH’s Sustainable Food Program Director. It turns out that he coordinates […]

October 12th