Developed by Whole Planet Foundation and BlueAvocado, the app provides a list of activities to help you live more sustainably. Want to save energy? Keep your shower under 5 minutes, air dry your dishes, or turn off the water while you brush your teeth. Looking to reduce your trash footprint? Print double-sided, switch to paperless billing, or start a compost pile. As you perform these activities every day, check them in on the app. Completing 10 actions earns you a Whole Foods Market coupon. Or you can choose to donate a percentage of that coupon’s value to Whole Planet Foundation, a group that raises awareness and donations to help business owners in developing areas grow their businesses through microcredit.
As of today, the app has raised $72,807, funded 400 microloans, changed 2,400 lives, and eliminated almost 600,000 pounds of waste.
Little actions can make a big difference. Have you downloaded the app? What do you think?
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