In the tsunami-like wake of lawsuits filed against major food brands for misuse of the word “natural” to market unnatural synthetic and genetically modified ingredients in products like Wesson Oil and Pepperidge Farm’s Goldfish (which also don’t contain any goldfish if anyone else wants to jump in on another class action suit), PepsiCo has decided to drop its use of “natural” for a simpler word. Literally. “Simply.”
Marion Nestle, the esteemed food politics author and professor, recently wrote a column in the San Francisco Chronicle titled ‘Natural’ label not easy to pin down in which she discusses why the FDA [ … ]
I was sad (but not surprised) to see that Pepperidge Farm has been sued for claiming that its Goldfish crackers are ‘ natural’ when they contain ingredients derived from GMO [ … ]
Move over Naked Juice, Skinnygirl Cocktails, POM Pomegranate Juice and Vitaminwater. Chobani Greek Yogurt has just been added to the growing list of purportedly ‘natural’ brands that are in fact not [ … ]
PepsiCo brand Naked Juice will stop using ‘all natural’ to describe its products after agreeing to settle a US class action suit for $9 million. Naked Juice: No More ‘all [ … ]
Why are some well-known organic brands fighting to keep consumers in the dark about GMOs by contributing to the “No on Prop 37” campaign?