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HBO #LastWeekTonight Takes On POM vs. Coca-Cola

Food Marketing News / By Jennifer Kaplan

HBO’s new show, Last Week Tonight with John Oliver, had a funny and spot-on take on the POM vs. Coca-Cola Supreme Court Case, misleading food marketing claims and how to get even. HBO premiered a new late night comedy show yesterday called Last Week Tonight with John Oliver. The host, John Oliver, took aim at recent news …

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Supreme Court Hears Misleading Advertising Case POM v. Coca-Cola

Food Marketing News / By Jennifer Kaplan

Is a juice label mentioning the presence of pomegranates and blueberries misleading if the drink contains only a trace of the fruits? That is the question before the U.S. Supreme Court this week as it takes up POM Wonderful LLC v. The Coca-Cola Company. POM Wonderful, which makes 100% pomegranate juice, had filed suit against …

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