I know, I know, if you’re trying to eat healthy, sustainable food, chances are McDonald’s isn’t your go-to. It seems that the folks at the golden arches are catching on to the growing profood movement, and this week they launched a brand new ad campaign to speak to us farm to table types.
Tag: marketing
Drink Local Wine
A team of wine folks from “other” states see the need to promote local wine (which I have written about before) and now there is a website badge to help.
Pepsi Expanding Marketing to Teens and the Health Conscious
Recent reports declare Pepsi is modifying its products to appeal to the more health conscious consumer. Will the misinformed shopper buy into their marketing tactics?
Happy Meal Ban in San Francisco is Official
San Francisco’s city Board of Supervisors overrode Mayor Newsom’s veto, making the Happy Meal ban official. McDonald’s fought hard and even went so far as to make some outrageous claims [ … ]
McDonald’s Happy Meal Ban Goes Through in San Francisco
The San Francisco Happy Meal ban went through yesterday, but it’s not set in stone yet. What comes next, and what would the ordinance require?
Lay’s Potato Chips New Localwashing Campaign
By now most of us are familiar with greenwashing, where marketers imply eco-friendliness through terms like “natural” and earthy-looking imagery on the packaging. Now, it looks like Frito Lay is [ … ]
Kool Aid Marketing Aspartame to Moms and Kids
While watching TV the other day, I ran across a commercial for a new Kool Aid variety aimed at moms. The premise was basically that these Kool Aid Fun Fizz [ … ]
Caffeine for Kids…Say What?
Um. Look I don’t want to be an alarmist or anything. But. Um. See, I’ve got kids? And, see…they’re kind of…energetic enough? I mean really, truly. Spend five seconds in [ … ]