Skinnygirl Bars and the Snacks Swap Marketing Ploy
Skinnygirl bars: Are they smarter snacks or a marketing gimmick? You decide.
marketing
Are There Any Coconut Water Benefits?
Have you ever wondered: What exactly are the coconut water benefits for your health? Well, you’re not alone and the question has been popping up a lot lately. Experts such as Marion Nestle (FoodPolitics) and Michael Moss (New York Times) have both taken a “tough look” at health claims on coconut water in the past few weeks.
What If Coca-Cola Made An Honest Commercial?
Imagine if tobacco companies said they were doing something responsible to protect you. How would you respond to that? That’s one of the Coca-Cola obesity questions posed in a new You Tube Video: The Honest Coca-Cola Obesity Commercial.
Should Bottled Water Companies Target Kids?
The NPD Group has taken First lady Michelle Obama’s campaign encouraging kids to drink more water in a new, opportunistic direction. NPD is advocating that bottled water companies step up their efforts to sell bottled water to kids. There are so many things wrong with the bottled water industry (sly marketing ploys, oceans of PET’ around the world, etc…) So, I was …
Is Watering Down Alcohol A Trend?
Last month Maker’s Mark revealed a plan to water down its bourbon in order to meet heavy demand. Also in the news, lawsuits alleging that Anheuser-Busch waters down its beer as a cost-cutting measure. Meeting demand? Cost-cutting measures? Is watering down alcohol an actual trend? I first noticed the trend when I saw an article about …
Anna Lappe TED Talk: Marketing Food to Children
It’s no secret: food manufacturers see kids as golden geese. Establish brand recognition during the preschool years, and you’ve got yourself a customer for life! Of course, you’ve also got a nation filled with children struggling with obesity, diabetes, and other lifelong health risks… but hey, that’s for their parents to worry about! Parent, author, and educator Anna Lappe calls food companies out — and calls all of us to action — in a TEDx talk published earlier this month.
The (Hilarious) Truth About Vitaminwater
If you’re trying to choose a healthier drink but want something with a little more pizazz than plain ol’ water, you might reach for a Vitaminwater thinking that it’s a reasonably healthy alternative. Think again.
FTC Revised Green Guides Get Tough On Products, Packaging, Not Food
On October 1, 2012 the Federal Trade Commission issued the long awaited revised “Green Guides” guidelines that are designed to help marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive. The Green Guides, first issued in 1992 have been long criticized for not having enough teeth. These new revisions …
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Do Wine Names Make a Difference?
A new study shows that people reported liking the taste of the wine better if it was associated with a difficult-to-pronounce winery name. They also reported about a $2 increase in willingness to pay.
Disney Bans Some Food Advertising to Kids
Two days ago The Walt Disney Company announced their plans to introduce new standards for food advertising on programming targeting kids and families.
POM (Not So) Wonderful Found Guilty of False Advertising
As someone who writes about greenwash fairly regularly, I wasn’t surprised bySkinny Girl cocktail’s misleading “natural ingredients” label or Taco Bell’s “meat taco filling” being only 36% meat. But even I was a bit saddened to learn that POM Wonderful, the makers of the pomegranate juice in the iconic hourglass-shaped bottles, has been found guilty …
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Story of an Egg: Farming, Marketing, and the Meaning of Words
How much do words matter when it comes to what’s on our plates? Two poultry farmers talk about chicken-raising and how their understanding of words has changed over time.
Is McDonald’s New Ad Campaign a Big Ol’ Greenwash?
I know, I know, if you’re trying to eat healthy, sustainable food, chances are McDonald’s isn’t your go-to. It seems that the folks at the golden arches are catching on to the growing profood movement, and this week they launched a brand new ad campaign to speak to us farm to table types.