PepsiCo is experimenting with a ‘designer salt’. It’s shape is tailored to maximize the amount of salt perceived by the tongue while reducing the actual amount of sodium ingested.
Tag: Lay’s
Lay’s Potato Chips New Localwashing Campaign
By now most of us are familiar with greenwashing, where marketers imply eco-friendliness through terms like “natural” and earthy-looking imagery on the packaging. Now, it looks like Frito Lay is [ … ]