POM Wonderful pomegranate juice was found guilty by the FTC of false advertising due to its inflated health claims, it appealed. POM lost.
Tag: healthwashing
Skinnygirl Bars and the Snacks Swap Marketing Ploy
Skinnygirl bars: Are they smarter snacks or a marketing gimmick? You decide.
Are There Any Coconut Water Benefits?
Have you ever wondered: What exactly are the coconut water benefits for your health? Well, you’re not alone and the question has been popping up a lot lately. Experts such as Marion Nestle (FoodPolitics) and Michael Moss (New York Times) have both taken a “tough look” at health claims on coconut water in the past few weeks.
Coca Cola for a Weight Loss: Stellar Vintage Healthwashing
Check out this vintage ad claiming that a daily bottle of Coke can help with weight loss!
The (Hilarious) Truth About Vitaminwater
If you’re trying to choose a healthier drink but want something with a little more pizazz than plain ol’ water, you might reach for a Vitaminwater thinking that it’s a reasonably healthy alternative. Think again.
That’s Not Yogurt!
This Saturday Night Live fake commercial sounds like a food industry dream come true!