Right there, plain and clearly, was the admission of greenwash. The only way to be included in Greenopia’s “Top 25 Wine Producers” guide in the future is to pay $2500. Kinda staggering, really.
I’ve been hearing a lot about next week’s Taste of Mendo, the all day celebration of all things Mendocino County, in San Francisco. All this talk of Mendo and I got to wondering why they tout themselves as the “America’s Greenest Wine Region.” According to Wine Country This Week, Mendo is well known for its “long and rich history of sustainable, organic and Biodynamic wine growing and winemaking practices, as well as its fish-friendly farming movement.” But, it was hard to find any specifics so I posed the question to Josh Metz a principal at GeoVine and Lead Socializer at Mendo Social Media.