false marketing claims

5-Hour Energy Lawsuits

5-Hour Energy Lawsuits For ‘Deceptive’ Advertising Filed

Food Marketing News, Food Safety / By

A series of 5-Hour Energy lawsuits began last week when three states charged the energy drink makers with making “deceptive” marketing claims. According to Food Safety News, Oregon, Washington and Vermont have filed lawsuits against the makers of the energy drink 5-Hour Energy for making “deceptive” marketing claims. More states are expected to follow. According …

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11 Beverage Industry Fails

Drinks, Food Marketing News, Healthy Drinks / By

There’s been a flurry of beverage industry news lately, and most of it falls in the fail department. Soda- and commercial juice-makers try all kinds of marketing techniques to make us think that their products are natural, healthy, and even good for the planet. At the end of the day, it’s up to us as consumers to look past the marketing and see what’s really in the bottle.

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