Trader Joe’s Settles False ‘Natural’ Advertising Lawsuit

Trader Joe’s joins a growing list of companies to be sued for false ‘natural’ advertising. Its becoming an old story: Food producers labeling foods ‘all natural’ or ‘100% natural’ when they are not truly ‘all natural.‘ The problem lies in the fact that the term ‘natural’ is unregulated and virtually meaningless. As a result, consumers …

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