As consumers across the country are embracing healthier foods, PepsiCo announced that it’s removing aspartame, the controversial artificial sweetener in its popular Diet Pepsi soft drink. The company says it is switching to a sucralose-based sweetener, better known as Splenda, an artificial sweetener the company believes is less controversial than aspartame and could help declining sales rebound.
Tag: aspartame
AminoSweet: Aspartame’s got a shiny new name.
Aspartame has an image problem, so the company that produces this artificial sweetener is pulling a branding 101 move: changing the name. Meet AminoSweet.
Dairy Industry Wants to Put Aspartame in Milk
Dairy industry groups have asked the Food and Drug Administration to be able to put artificial sweeteners in milk, and not change the front labeling. The justification: The changes “would [ … ]
Do artificial sweeteners contribute to obesity?
A new, small-scale study found a correlation between artificial sweetener consumption and weight gain in rats.
How Safe Will The New Diet Pepsi Be?
The Wall Street Journal reported today that PepsiCo is testing new artificial sweetener formulas for Diet Pepsi, including the controversial acesulfame.
Aspartame Warning Labels for Pregnant Women in Europe?
A new Danish epidemiological study may push the European Parliament to place warning labels addressing pregnant women on aspartame. Yet another reason to question artificial sugars.
Diet Soda May be Linked to Increased Stroke Risk
A recent study conducted by Colombia University and the University of Miami Miller found those who consume regular amounts of diet soda have a 61% increased risk for strokes.
Kool Aid Marketing Aspartame to Moms and Kids
While watching TV the other day, I ran across a commercial for a new Kool Aid variety aimed at moms. The premise was basically that these Kool Aid Fun Fizz [ … ]
Are Artificial Sweeteners Making Us Fat?
Confession: In college, I was a complete Diet Coke head. There was always at least one case of the stuff in my refrigerator, and I usually kept an assortment of [ … ]
Can Diet Coke Kill You? Part 2
Due to the great popularity of “Can Diet Coke Kill You?” combined with a lot of controversy over it, I have decided to write this follow-up post. Most of the [ … ]
Can Diet Coke Kill You?
According to a UK documentary, “Sweet Misery,” the National Cancer Institute identified a significant and impressive increase in brain cancer starting in about 1984. Why did brain cancer shoot up? [ … ]