A May 2012 study attempted to link ‘exposure to organic food’ with ‘harsher moral judgments,’ and the popular media gleefully ran with it. Proclaiming the allegedly proven immorality and selfish jerkishness of organic shoppers, the blogosphere blew up with ‘study proves organic shoppers are smug a-holes!’ articles. But guess what? It had nothing at all to do with organic shopping! There’s a huge amount of well-funded anti-organic backlash in US media right now, and this kind of foolishness is a perfect example of why an ounce of critical thinking is worth a pound of hyperbolic pseudoscientific nonsense.