Kirin Deceptive Advertising Lawsuit Shines Light On Questionable Beer Marketing Tactics
Consumers are suing Anheuser-Busch over advertising giving the impression Kirin Ichiban beer is brewed in Japan, when it is made in the United States.
Anheuser-Busch
Is Watering Down Alcohol A Trend?
Last month Maker’s Mark revealed a plan to water down its bourbon in order to meet heavy demand. Also in the news, lawsuits alleging that Anheuser-Busch waters down its beer as a cost-cutting measure. Meeting demand? Cost-cutting measures? Is watering down alcohol an actual trend? I first noticed the trend when I saw an article about …