almond milk

Hey (California) Hipsters, You Can Still Drink Almond Milk

Hey (California) Hipsters, You Can Still Drink Almond Milk

Even before the California drought was threatening food security for basically every American, almond milk drinkers were being singled out. No longer could California’s Millennials sip their almond milk lattes in peace, they were now pariahs, wastefully sloshing around a few almonds in a whole lot of water for an over-priced latte they probably had to stand in line a half an hour to get. What a way to spend a Saturday. Mother Jones’ Tom Philpott lovingly scolded almond milk drinkers last year for partaking in “an abuse of a great foodstuff,” he wrote, noting that a protein-packed almond gets quite diluted in a jug of almond milk (which is mostly water)—a fool’s gold, of sorts.

Big Dairy Attacks Alternative Milk

Big Dairy has unleashed a new ad campaign that comes across as a blatant attack on its newest competitors: non-dairy milk. Joining the ranks of Coke vs. Pepsi, the “Real Milk Comes From Cows” campaign is laden with language aimed at showing consumers how terrible milk substitutes are for them. Brought to you by The California Milk Processor Board, the ads lined up several milk alternatives next to “real” milk, with labels highlighting the ingredients of each.

Scroll to Top