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Skinnygirl Cocktails Fights To Keep False ‘All-Natural’ Advertising

Skinnygirl wants to keep the false 'natural' on its label.Last September I wrote about how Skinny Girl ‘natural’ cocktails – the fastest growing spirit brand in America and the brain child of Bethenny Frankel of the Real Housewives of New York City – had been pulled off the shelves of Whole Foods Markets because the ‘natural’ ingredients are not so natural. A few days later it was confirmed that Skinnygirl margaritas contain sodium benzoate, aka. E211 – an additive linked to aging, and cancer.

(Note: Skinnygirl is owned by Beam Global Spirits & Wine, a unit of Fortune Brands Inc., the makers of Jim Beam, Canadian Club and Courvoisier)

Back in September I asked: “What is Skinnygirl going to do about it?”

We now know what Skinnygirl cocktails is going to do: they are going to fight to keep the false advertising claims alive.

In late June, three consumers filed a class action suit against Beam Inc. alleging it misled consumers over the ‘all natural’ credentials of its Skinnygirl Margaritas. Beam – none too happy about it – tried to have the suit dropped, but, according to BeverageDaily.com, Beam Inc. has failed in a bid to strike out a federal class action alleging it misled consumers over the ‘all natural’ credentials of its Skinnygirl Margarita brand.

As I’ve said before, I don’t begrudge people the right to drink anything they like. But, I do begrudge false ‘natural’ advertising claims. We can’t condone corporations calling a drink ‘natural’ when it’s no more natural than a diet free soda.

Now that we know that Beam isn’t going to the the right thing and pull the word ‘natural’ from its labeling, lets’ hope the government does it for them.

Image Credit: Creative Commons Skinnygirl photo via chilebeans

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