Red Bull has agreed to pay consumer $13 million to settle the Red Bull false advertising class action suit.
Red Bull is accused of making false claims in their advertising. The Red Bull false advertising class action lawsuits pointed to Red Bull’s claims that “Red Bull Gives You Wings” and that it “vitalizes body and mind” due to its unique mixture of ingredients that could supposedly improve a consumer’s mental and physiological performance.
Consumers allege that Red Bull is no more effective than a cup of coffee or a caffeine pill.
The manufacturers of Red Bull deny any wrong doing and stand by their marketing claims. However, to avoid the uncertainty and expense associated with a long litigation they have agreed to settle. Of course they did.
Purchasers of Red Bull Energy Drink between January 1, 2002 and October 3, 2014 (for purchases made in the United States) are eligible for rebates of $10 or $15 in vouchers. No proof of purchase is needed to submit a Red Bull Energy Drink Claim Form. The deadline to submit is March 2, 2015.
Information about this rebate and others can be found on ClassActionRebates.com. The Red Bull settlement represents one of several class action lawsuits against food companies for false advertising.