Reverb has been helping musicians green their tours for quite some time. They’ve worked to help all manner of bands like Phish, the Beastie Boys, and Maroon 5 lighten their tours’ eco-footprints.
The company focuses on all aspects of touring, and their efforts on the food front are impressive. From reusable water bottles and local food to composting kitchen waste, Reverb does quite a bit to help bands reduce the impact of their eats. Now, one band is working with them to take things a step further and engage the fans in eating well!
Guster teamed up with Reverb’s Green Music Group and challenged their fans to use the Eat Well Guide and prepare at least one local, organic meal. Check out guitarist Adam Gardner talking about the project:
Guster’s food challenge runs until June 18th, so you’ve got plenty of time to enter! They’re offering a pair of lawn tickets to any 2010 show at either the Shoreline Amphitheater in Mountainview, CA or Comcast Center in Mansfield, MA. How awesome is that?
I just love seeing musicians setting a good example for the fans. We can talk all we want about the benefits of eating local or buying organic, but for some folks it takes a role model like the guitarist from their favorite band to get the ball rolling. Good on you, Guster!
Different bands are issuing eco challenges every two weeks, so keep an eye on the Green Music Group Challenge page for more ways to reduce your impact and win awesome prizes!
Image Credit: Creative Commons photo by Natalie Maynor