Would you buy expired food? Or bruised and battered fruits and vegetables? Doug Rauch, former president of Trader Joe’s, thinks people will. Early next year, he plans to open a market in Dorchester, Massachusetts, to test his theory.
The project, called The Daily Table, is designed to have an impact on the daunting amount of food we waste, rerouting it from dumpsters to an underserved population that has a tough time finding healthy food to eat. After all, most food is perfectly safe to eat past its “sell by” or “use by” date. The market will sell fruits, vegetables, and prepared foods at deep discounts, providing lower-income families a healthier alternative to fast food. In an interview with NPR’s Scott Simon, Mr. Rauch stated: “This is about trying to tackle a very large social challenge we have that is going to create a health care tsunami in cost if we don’t do something about it.” The store will also have a teaching kitchen and offer cooking classes.
Let’s see… Reducing food waste will have a positive impact on the environment. Bringing low-cost nourishment to food deserts can reduce food insecurity. Providing healthy alternatives to fast food can reduce obesity and its related diseases. Building a social-minded business in a low-income community will provide jobs and education.
This sounds like a great idea. What do you think?
Image credit: Vegetables At The Grocery Store via Shutterstock