Center for Science in the Public Interest (CSPI) is threatening to sue McDonald’s if they don’t take the toys out of their Happy Meals.
Their argument is that including toys deceptively markets to children, and they’re giving the fast food giant 30 days to voluntarily change the practice. Here’s an excerpt from the letter:
In short, McDonald’s is deliberately marketing directly to unsuspecting little children by offering appealing toys—usually ones related to popular movies or television shows. McDonald’s marketing has the effect of conscripting America’s children into an unpaid drone army of word-of-mouth marketers, causing them to nag their parents to bring them to McDonald’s.
While McDonald’s does include some “healthier” options with their Happy Meals, CSPI points out that, “the reality is that most of what McDonald’s actually dishes out to kids is simply inconsistent with the Dietary Guidelines for Americans and other authoritative nutrition advice.”
Over at Food Politics, Marion Nestle has shared a copy of the CSPI letter, if you want to read the entire thing.
You guys seemed to agree that marketing apple juice as a healthy product for kids was deceptive, so what are your thoughts on this one? Is it deceptive to entice kids with toys in their Happy Meals?
Image Credit: Creative Commons photo by guccibear2005