Coca Cola for a Weight Loss: Stellar Vintage Healthwashing

vintage coke bottles

We talk a lot around here about the food industry’s deceptive marketing practices. Greenwashing and healthwashing are rampant in food marketing, and I recently ran across an early example of these methods: a vintage ad claiming that a daily bottle of Coke can help with weight loss!

My husband – Dave –Β  and I had a friend over recently to hang out and watch TV. Instead of watching old episodes of Mystery Science Theater 3000, we ended up streaming old commercials from the 80s and 90s to our TV from YouTube. Man, do we know how to party or what?

In the middle of a stream of toy and cereal commercials from our childhood, we ran across this gem: a 1961 ad from Coca Cola, touting Coke (not diet Coke – the full-on, sugary version) as a weight loss aid. Check it:

If you’re a regular reader here, you know that there’s no silver bullet when it comes to weight loss, but don’t you love the idea that drinking a sodapop every day between meals is the secret to a slimmer waist? I’m not sure if modern consumers would swallow that line. What do you guys think?

Image Credit: Creative Commons photo by clogozm

6 thoughts on “Coca Cola for a Weight Loss: Stellar Vintage Healthwashing”

  1. Haha!

    Now they are trying to imply that its not coke, it’s the chairs that are responsible for weight gain. Have you watched the new coca cola ‘chairs’ ad?

  2. Wow, times have changed. Back then there was no truth advertising. Funny though, it might have been true around the turn of the 20th century, when there was cocaine in coca cola. Great post, love the vintage stuff!

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