As a teenager, I drank a “real” coke and ate a Hershey’s big block chocolate bar every Saturday while working at the local Hallmark store. Now I watch with frustration as my oldest teenager drinks a couple of cream sodas a day. And while my youngest teenager quit drinking sodas, she still drinks sugar-heavy drinks, like fruit juice, Carnation Instant Breakfast, and Frappuccinos. (Yeah — I know we should manage this, but I’m not the only one with a vote.)
If you do a bit of research, you’ll find studies showing that consuming sugary drinks amplifies obesity risks and puts consumers at higher risk for stroke and heart disease. But who needs research and studies? Today, we know consuming too much sugar puts us at health risk. And we’re smart enough to know that food producers do their best to disguise high amounts of sugar.
As we approach Food Day 2012, we have an opportunity to be more mindful of our sugary drink intake. And if you’re clever, you can earn some green. The Center for Science in the Public Interest encourages you to “Pour One Out on Food Day” by sponsoring a video contest. From their web site:
Food Day is a nationwide celebration and movement for healthy, affordable, and sustainable food. This contest aims to inspire conversation around sugary drinks and the influence they, as well as their producers, have on the obesity epidemic. Participation in the contest asks you to produce a short video that shows a sugary-drink “pour out” in a fun, creative way. Your videos can help reframe the message around sugary drinks and increase awareness about their harmful health effects when over-consumed. But it’s up to you, as the director, to convey a unique message that merits the grand prize!
Take a look at some example videos and the contest rules, and reach deep for your inner Tim Burton. The grand prize is $1,000 plus the knowledge that you have learned and made a difference in the health of others.
What are you waiting for? You’ve got nothing to lose, and a small pot o’ gold to gain. And if you don’t have time or enough extras to make a video, share your thoughts with us! What would you film and submit if you could?