Food Marketing News

Published on June 12th, 2014 | by Jill Ettinger


Vegan Food to Get Its Own U.S. Supermarket

vegan food

Long-time vegans would say it’s about time. And the wait is almost over for a store that only sells vegan food. That’s right. A vegan supermarket is coming to the U.S. But not until 2016.

Called (ahem) “Veganz”, the German-based market opened in 2011 and is already expanding across Europe.

Started by Jan Bredack, who adopted a vegan lifestyle in 2009, Veganz was born out of Bredack’s desire to share his own transformation with others. “The decision to open a vegan supermarket came from a potpourri of ideas after coming across various vegan products in the US and Russia.” According to Ecorazzi, Bredack noted “it was difficult to ‘shop normally’ when one adopts a vegan lifestyle, and he wanted to make the switch to veganism more accessible to everyone.”

Bredack’s first plans for the U.S. start in 2016 in Portland, Ore.—a town known for its vegan food and culture. But Bredack will soon find that there are many towns ripe for vegan-dedicated supermarkets. Los Angeles, New York, San Francisco, Chicago—all have strong vegan cultures. Even parts of Texas (besides Austin) have booming vegan communities.

Most recently, restaurants including Native Foods and Veggie Grill have announced significant expansion plans that could bring fast-casual vegan dining to cities across the country. Cinnaholic—the vegan answer to Cinnabon—has also recently announced franchise opportunities.

Markets like Whole Foods do an excellent job of serving the vegan community, but there’s certainly a growing demand for vegan food shopping experiences that avoid the need for sad faces while shuffling past meat and dairy cases or (gasp) those dreadful live lobster tanks.

Veganz will certainly have an automatic customer-base, but that doesn’t mean a name change won’t serve to help grow the business (and, you know, be taken seriously). There’s nothing worse than a cliché-sounding name for something that’s already stigmatized. Perhaps Bredack will consider renaming his supermarkets in the U.S. to something more fitting, like “The World’s Most Compassionate Grocery Store”. Or, how about “Humane Foods”?

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About the Author

Jill Ettinger is co-director of Eat Drink Better. She is the senior editor at and A focus on food, herbs, wellness and world cultural expressions, Jill explores what our shifting food, healing systems and creative landscapes will look, sound and taste like in the future. Stay in touch on Twitter @jillettinger and .

3 Responses to Vegan Food to Get Its Own U.S. Supermarket

  1. Lorrie Paige says:

    Veggie Grill owners have said an owner should never have the word “vegan” in their business name as it will hurt sales because it will turn non-vegans off and vegans will find out that it’s a vegan business anyway somehow….Well, looks like Veganz is successful enough to come to the US!

    But yeah, Veganz is an odd sounding name. Anyway, I’m SO HAPPY Veganz will start in Portland, OR–where I live! I can’t wait!! =)

  2. DebbieKat says:

    Wonder if they will have one in the Seattle area soon too? This sounds awesome!

  3. Tanya Gonzales Gumkowski says:

    Please come to Houston!

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