Eat Drink Better

Published on July 27th, 2013 | by Heather Carr


No More Kids Meals at Taco Bell

Taco Bell Kids Meal

Taco Bell announced that it will no longer sell kids meals. It’s the first national fast food restaurant to do so.

Kids meals are designed to appeal to children with their cheap plastic toys. Public health efforts have focused on removing those toys from kids meals to make them less appealing. Jack-in-the-Box quit putting toys in their kids meals in 2011, although they still sell the meals themselves.

Kids meals are also designed to appeal to parents with their small size and low price. Neither strategy seemed to be working for Taco Bell.

According to USA Today, sales of kids meals came to about half of 1% of Taco Bell’s total sales. Compared to McDonald’s, which gets more than ten percent of its revenue from Happy Meals. Taco Bell’s main group of customers are in their late teens and early twenties, many of whom haven’t started families yet, so it’s no surprise that kids meals haven’t paid off for them.

Still, it’s good news for people concerned with public health and for anyone who has kids that keep asking for those little toys. It’s one less fast food restaurant that will appeal to kids.

Keep up with the latest sustainable food news by signing up for our free newsletter. CLICK HERE to sign up!

Tags: , , ,

About the Author

Heather Carr loves food, politics, and innovative ways to make the world a better place. She counts Jacques Pepin and Speed Racer among her inspirations. You can find her on Facebook or .

4 Responses to No More Kids Meals at Taco Bell

  1. Mitch Parker says:

    I’m not surprised with the move of Taco Bell. I observed that toy giveaways are not actually appealing to their customers. They must think other means to attract those who really love Tacos. Also, I think children love burgers.

  2. Amanda says:

    I went to taco bell and found out they are no longer doing kids meals. The first thing I thought was they are no longer a family friendly restaurant. My daughter likes the kids meals because she feels special when she has her own meal and all of the other meals are too much food for her. I do agree with the toys, taco bell has had the crappiest toys ever. My kids have never really gotten into the toys, most of the time we gave them away. It is sad that they had made this step and I will probably no longer go there as a family :(

  3. Allan says:

    Fast food meat isn’t all meat. Corn tortillas are probably made from GMO corn. Everything is the lowest possible quality to get away with adding their secret sauces and flavorings filled with salt and sugar to make it appealing and cheap. Please don’t eat it, and PLEASE don’t feed it to your children. You are setting their taste buds and food habits at the low end of the spectrum of health. They deserve a better start.

    thanks, and Love.

Back to Top ↑
  • Support our Site!

  • Let’s Connect!

  • Popular Posts & Pages

    Whether you are looking to completely give up animal products or just want to try eating vegan some of the time, we want to support you! Below, you’ll find articles answering some common questions about vegan cooking and nutrition. If you don’t see your question answered below, please get in touch with us! We are happy to investigate for you!

    Find out what's in season now, plus get plenty of recipe inspiration to help you make the most of every season's beautiful, local fare.

    I love infographics. When I came across this one about what, how, and when to plant vegetables, I thought I’d share. Keep reading after the pic for a few of my own lessons learned.

    Top Sustainable Food Jobs of the Week.

    Looking for an all vegan grocery store? Even if you’re not lucky enough to have one in your town, there are lots of online options for vegan grocery shopping.

  • Search the IM Network

  • The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by, and do not necessarily represent the views of Sustainable Enterprises Media, Inc., its owners, sponsors, affiliates, or subsidiaries.