Bel Brands USA Responds To Red Wax Wrapper Question


A few weeks ago I posted about Mini Baby Bel’s red wax wrapper and how the company could not confirm that the red dye doesn’t leach into the cheese it contains. Here is the response I received.

Dear Miss Kaplan,

Thank you for contacting us.

Our wax is composed of fully refined paraffin wax, micro-crystalline wax, and a low percentage of Polyethylene. It is colored with varying pigments, depending on which flavor of our cheese it will coat: if the wax is red, it contains red dye #40; if yellow, it contains yellow dye #5.

The wax is G.R.A.S. , which means “Generally Recognized As Safe” by the U.S. Food and Drug Administration, and it meets all of their requirements in regards to wax that covers or contacts food. (Cardboard containers of ice cream are similarly waxed on the inside.) While we do not recommend eating it, if a person or pet accidentally consumes the wax, there will be no harmful effects.

The wrapper we put outside the wax on each piece of Mini Babybel cheese is cellophane.

We hope we can continue to count you among our valued customers.


Customer Service
Bel Brands USA

BTW, Red dye #40 and yellow dye #5 have been linked to cancer, ADHD and allergies. How about it, BabyBel? Let’s have naturally colored wax wrappers.


Keep up with the latest sustainable food news by signing up for our free newsletter. CLICK HERE to sign up!

About the Author

is a former marketing consultant who decided, at the age of fifty, to turn her hand to creative non-fiction. Jennifer continues to write about sustainable food and wine, the intersection of food and marketing and food politics for and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - follow her on and .