Eat Local

Published on April 10th, 2013 | by Mary Gerush


Whole Foods And Gotham Greens Plan To Farm “Up On The Roof”

Whole Foods BrooklynOn April 1st, Whole Foods Market announced its intent to partner with Gotham Greens to create a commercial-scale rooftop greenhouse on top of its new Brooklyn store — the first such farm to be integrated with a large retail grocer. The 20,000 square foot farm will sit on top of the soon-to-open Whole Foods store in Gowanus, Brooklyn and will supply fresh, ultra-local, sustainably grown produce year-round to the Brooklyn store and several others in the area. Both store and farm are scheduled to open this fall.

I had not heard of Gotham Greens before reading this news, but this business has captured my fascination (which will come as no surprise to those of you aware of my herb farming dream). Founded in 2008, it has supplied Whole Foods with produce since 2011. The company’s mission is to provide its  local customers with the “finest quality, freshest, best tasting, and most nutritious culinary ingredients available in New York City.” Its approach to sustainability targets natural resource preservation by minimizing land impact, using hydroponic methods to conserve water, running energy-efficient facilities, and staying local to reduce food miles. Gotham Greens also steers clear of chemical insecticides, pesticides, and herbicides and never uses genetically modified seeds.

We hear much these days about urban farms, backyard chickens, and rooftop gardens. But this partnership “kicks it up a notch” as Chef Emeril would say. A successful, environmentally-conscious grocer partners with one-hell-of-an interesting, sustainable farming company to pioneer a new way to grow, market, and distribute food. Really cool stuff.

A new Whole Foods Market is opening up in my neighborhood later this year. Perhaps the Emerald City-like greenhouse will come later…? I hope so.

Watch this inspiring, five-minute video to learn more.

[vimeo 62903716 w=400 h=300]

If this partnership came to your neighborhood, would you be more likely to shop there? Would you pay more for hyper-local, ultra-fresh produce? Let us know what you think of this endeavor.

Image Credit: Whole Foods Market and Gotham Greens

Keep up with the latest sustainable food news by signing up for our free newsletter. CLICK HERE to sign up!

Tags: , , , , , , , , , , , ,

About the Author

Hi all! I'm Mary Gerush - a recovering corporate worker bee turned good-farm-real-food advocate and writer who wants to help people understand what they're eating. I tend a tiny urban farm in Dallas, TX, and hope to scale up one day soon. Omnivore through-and-through, there's not much I love to eat more than a butter-basted grass fed steak fresh from a searing hot cast iron skillet. Follow me on , , and !

One Response to Whole Foods And Gotham Greens Plan To Farm “Up On The Roof”

  1. Pingback: My Top Five Farm And Food Summer Reads | Eat Drink Better

Back to Top ↑
  • Support our Site!

  • Let’s Connect!

  • Popular Posts & Pages

    Whether you are looking to completely give up animal products or just want to try eating vegan some of the time, we want to support you! Below, you’ll find articles answering some common questions about vegan cooking and nutrition. If you don’t see your question answered below, please get in touch with us! We are happy to investigate for you!

    Find out what's in season now, plus get plenty of recipe inspiration to help you make the most of every season's beautiful, local fare.

    I love infographics. When I came across this one about what, how, and when to plant vegetables, I thought I’d share. Keep reading after the pic for a few of my own lessons learned.

    Top Sustainable Food Jobs of the Week.

    Looking for an all vegan grocery store? Even if you’re not lucky enough to have one in your town, there are lots of online options for vegan grocery shopping.

  • Search the IM Network

  • The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by, and do not necessarily represent the views of Sustainable Enterprises Media, Inc., its owners, sponsors, affiliates, or subsidiaries.