PepsiCo Removes Flame Retardant From Gatorade
It certainly is a week for beverage news reports. MINUTE MAID changed its fruit punch formulation to include an artificial sweetener. Mott’s Immunity Support Fruit Punch was sued for false advertising claims. PepsiCo, makers of Gatorade, has agreed to remove brominated vegetable oil (BVO), an ingredient that has been patented as a flame retardant, from its beverages. Oy!
According to Newsmax.com, Sarah Kavanagh, a 15-year-old from Hattiesburg, Mississippi spearheaded an online campaign that drew in more than 200,000 backers. Kavanagh said she launched the Change.org petition after reading an article in Scientific American that said BVO is banned in Japan and Europe. The U.S. Food and Drug Administration considers BVO safe at the low levels used in drinks. But some studies of animals have reportedly linked BVO to potential neurological problems, reduced fertility, and other health conditions.