Conscious Eating and the Moderation Trap: Don’t Fall For It!

Sign: I'ts Not That Simple

We all tell ourselves stories: as humans, it’s our birthright. We create narratives to explain the world, and to find meaning for our lives within it. As an advocate for conscious eating, I hear all kinds of arguments for widely divergent food habits — and find many of the stories we tell ourselves about food to be destructively bizarre. For example, the myth that ‘everything in moderation’ applies to food choices fails ethical consumers, and needs a sound debunking.

Usually the issue rears its head in conversations like this:

“So you don’t eat meat at all?”
“No, I’m vegan actually — so I don’t eat eggs or dairy either.”
“Huh, really? Why not?”
“Well, there are lots of reasons; basically, it’s about health, sustainability, and ethics. I realized some of the awful stuff caused by an animal based diet, so now I eat plants.”

Various diversions typically come next, at this point in the convo, usually along the lines of  ‘where do you get your protein?’ or ‘eating meat is natural’ or ‘that’s what they’re FOR, God wants us to!‘ or ‘but what about the poor plants?!’ or similar noncompelling arguments.

So we drive down those discouragingly well-worn paths for a while, coming finally to a point where fictional misconception must (one would hope) give ground to reality and reason.

But no! Instead — THWAP! — the ‘moderation’ card hits the table:

“Well I don’t eat much meat or dairy; but, you know, everything in moderation.”

The funny thing is that it’s always played as a trump card, as if to say, ‘haHA! gotcha there, didn’t I?!’ Or worse: ‘There, now I don’t have to think about THAT anymore!’

Um Wait, What?

That’s the argument supposed to justify health-compromising environmentally-devastating torture-ridden cruelty-soaked food habits? Moderation works well sometimes — for things like red wine or exercise, it’s absolutely fabulous! But… for everything?


Would anyone really argue that moderate smoking is healthier than not smoking? Is a moderate case of bubonic plague better than none at all? Does anyone want to live in a home with a moderate domestic violence problem?

Imagine your response if I were to say, “I don’t torture my child much; I’ve cut way back. But, you know, everything in moderation.” Would that sound like morally reasonable behavior, or coherent logic?

Sometimes ethically consistent moral reasoning calls for aversion; not moderation. No rape is better than a moderate amount of rape; no genocide is better than moderate genocidal activities; and no ebola beats moderate ebola by a landslide!

The stories we tell ourselves about the food we eat, for some reason — possibly due to the same primal pleasure-survival matrix that screws up how we think about sex — aren’t held to the same standards of reason as are our other cultural stories. Under scrutiny, the moderation story as an excuse for optional violence towards other animals, for the sake of human pleasure, won’t carry water nor transform it into wine: bad ideas are still bad ideas, and should (as such) be avoided wherever possible.

Less badness is better than more badness; yeah, ok, I’m on board so far!


The idea that a moderate amount of optional lifestyle-driven disease; or moderate participation in avoidable environmental devastation; or a moderate amount of completely unnecessary violence and misery inflicted on living creatures is somehow okey-dokey — when we could instead easily opt out, just by eating other things…

That idea is patently absurd, and deserves no seat at a healthysustainable, and ethical table.

Image credit: Creative Commons photo by

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About the Author

is an ecovore, veganist, messy chef, green girl, food revolutionary, and general free-thinkin’ rabble-rouser. M.S. in a health profession, with strong interests in biology, nutrition, and healthy living – find her on .

  • This was such a great read, Tanya! It reminds me of this graphic that was going around on Facebook a little while ago:

    “Some people think the ‘plant based whole foods diet’ is extreme. Half a million a year will have their chests opened up and a vein taken from their leg and sewn onto their coronary artery. Some people would call that extreme.”

  • John L. Farthing

    This reminds me of the “moral equivalence” arguments in contemporary American politics, which, just like the “everything in moderation” argument, threatens to shut down our capacity for drawing significant distinctions between positions that are morally miles apart in many serious ways. The effect in both cases is to paralyze the moral and political will to do the hard work of acting in ways that will make us better people and our world a better world–both for ourselves and for all with whom we share this fragile planet.

  • Matthew

    Awesome! Enough said.

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