Fast Food Goes Sustainable
McDonald’s Filet-O-Fish will carry the Marine Stewardship Council’s ecolabel starting in February, the fast food chain announced recently. The ecolabel means that strict standards were followed to ensure the traceability of the fish back to sustainable fisheries.
Fisheries that have been certified as sustainable by the MSC must have a healthy fish stock, meaning the population is stable or increasing. The fishery must have a minimal impact on the ecosystem and management of the fishery must work to improve the health of the ecosystem and the fish population. McDonald’s uses MSC-certified wild-caught Alaska pollock.
McDonald’s moved to MSC-certified fish in Europe in October 2011. Now the same standards will apply to all the fish used at U.S. locations.
The announcement comes right before Lent, which begins Wednesday, February 13 this year. 30% of McDonald’s of the nearly 300 million Filet-O-Fish sold each year are sold during the forty days of Lent.
The company has been slowly moving towards more humane and eco-friendly standards for a while. In early 2012, McDonald’s said no to gestation crates for their pork suppliers.
While McDonald’s food still isn’t good for us, it’s getting less bad for the animals and the environment.
Fish sandwich photo via Shutterstock