Green marketing guru, Jacqueline Ottman has a new project: consumer-focused blog

I am a bit obsessed with reducing food waste and all the groovy technology being developed to address the issue. So, I was beyond excited to learn about Ottman’s new blog. Ottman wants to start a movement by galvanizing a community of ardent ‘Waste Watchers’. This blog is an amazing start. A quick scan of the blog reveals helpful posts like The Future of Doggie Bags (de-stigmatizing doggie bags) and Give Us This Day Your Stale-y Bread (scrumptious dishes utilizing stale bread).  And there are many, many other great posts about reducing every kind of waste imaginable.
From Ottman’s media release: springs from my personal passion, eradicating waste. It manifested itself at age four when I dragged home treasures from the neighbor’s trash — and took flack from siblings who dubbed me ‘Junkie Jacquie’ (no kidding). will highlight my own personal stories of trying to lead a waste-free life, along with those of a passionate community of other ‘Waste Watchers’.

In Ottman’s words: Don’t waste another minute! Please visit now and take a look.

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About the Author

is a former marketing consultant who decided, at the age of fifty, to turn her hand to creative non-fiction. Jennifer continues to write about sustainable food and wine, the intersection of food and marketing and food politics for and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - follow her on and .