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PETA McCruelty Billboard in SoMa

They say that a picture is worth a thousand words but, of course, I’m not going to dedicate 1000 words or even 500 to this picture. My green friend and I spotted this billboard in a not exactly obvious place in the Soma district of San Francisco but we figured that PETA didn’t have or want to spend the big bucks on a billboard right next to the 101 freeway. Still the billboard, for those eyeballs who it, makes its point.

We figured that with all the talk about food and food sources (see the stirring documentary Food, Inc. or read The Omnivore’s Dilemma or Fast Food Nation) that people can make their own decision about where their McNuggets come from and if they want to munch on them.

PETA often creates outrageous ads and they definitely like to stir the pot. Their ads, seen or not, often start a dialogue which we like. Dialogue about our fast food nation – we’re loving it.