I have to admit I was skeptical. After Skinny Girl Cocktails’ “all-natural” ingredient was found to contain cancer-causing preservatives and their full-blown attempt to greenwash consumers, I assumed the worst when I heard about Vita Frute VeeV Organic All-Natural Cocktails. VeeV, which touts itself as the “World’s First Açaí Spirit,” is hitting the market with three pre-mixed cocktails: the Açaí Cosmo, Superfruit Margarita and Skinny Açaí Lemonade, and I was fully expecting another case of false advertising. But, I think I was wrong.
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We now know what Skinnygirl cocktails is going to do: they are going to fight to keep the false advertising claims alive.
Hmmm. A new “low-calorie” drink has hit the market: Air or Alcohol Inspired Refresher.
Not that long ago, I wrote about the dubious “natural” labeling (aka. greenwash) on Skinnygirl cocktails and how they contain E211, an additive linked to aging and cancer. So I was completely unsurprised to find more mis-truth in advertising surrounding their new line of wine.
Skinny Girl cocktails, the brain child of Bethenny Frankel the Real Housewives of New York City star, has been pulled off the shelves of Whole Foods after they learned that ‘the natural ingredients are not so natural.’