Browsing the "PepsiCo" Tag

It Was Just a Matter of Time: PepsiCo Ditches ‘Natural’ for ‘Simply’

February 14th, 2014 | by Jill Ettinger

In the tsunami-like wake of lawsuits filed against major food brands for misuse of the word "natural" to market unnatural synthetic and genetically modified ingredients in products like Wesson Oil and Pepperidge Farm's Goldfish (which also don't contain any goldfish if anyone else wants to jump in on another class action suit), PepsiCo has decided to drop its use of "natural" for a simpler word. Literally. "Simply."


Doritos-Flavored Everything: The Latest in Terrible Food Trends

January 6th, 2014 | by Jill Ettinger

With both diet and regular soda sales slumping, it's no surprise that Pepsico is looking at ways to capitalize on its other offerings. And it appears that its Frito-Lay division's Doritos snacks may be the next terrible food trends. And it's not one of the healthy restaurant trends that Mary talked about last month



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