Browsing the "Naked Juice" Tag

It Was Just a Matter of Time: PepsiCo Ditches ‘Natural’ for ‘Simply’

February 14th, 2014 | by Jill Ettinger

In the tsunami-like wake of lawsuits filed against major food brands for misuse of the word "natural" to market unnatural synthetic and genetically modified ingredients in products like Wesson Oil and Pepperidge Farm's Goldfish (which also don't contain any goldfish if anyone else wants to jump in on another class action suit), PepsiCo has decided to drop its use of "natural" for a simpler word. Literally. "Simply."



Back to Top ↑
  • Advertisements

  • Let’s Connect!

  • Holiday Recipes, All Year Round

  • Meet Our Team!

    Becky Striepe, site director
    Ginny Messina R.D. , writer
    Jennifer Kaplan, writer
    Mary Gerush, writer
    Jill Ettinger, editor

  • Advertisement

  • We ❤ Progressive Kitch!

  • Search the IM Network

  • The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by, and do not necessarily represent the views of Sustainable Enterprises Media, Inc., its owners, sponsors, affiliates, or subsidiaries.