Browsing the "Naked Juice" Tag

It Was Just a Matter of Time: PepsiCo Ditches ‘Natural’ for ‘Simply’

February 14th, 2014 | by Jill Ettinger

In the tsunami-like wake of lawsuits filed against major food brands for misuse of the word "natural" to market unnatural synthetic and genetically modified ingredients in products like Wesson Oil and Pepperidge Farm's Goldfish (which also don't contain any goldfish if anyone else wants to jump in on another class action suit), PepsiCo has decided to drop its use of "natural" for a simpler word. Literally. "Simply."



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