Browsing the "marketing" Tag

Are There Any Coconut Water Benefits?

August 6th, 2014 | by Jennifer Kaplan

Have you ever wondered: What exactly are the coconut water benefits for your health? Well, you're not alone and the question has been popping up a lot lately. Experts such as Marion Nestle (FoodPolitics) and Michael Moss (New York Times) have both taken a "tough look" at health claims on coconut water in the past few weeks

What If Coca-Cola Made An Honest Commercial?

June 30th, 2014 | by Jennifer Kaplan

Imagine if tobacco companies said they were doing something responsible to protect you. How would you respond to that? That's one of the Coca-Cola obesity questions posed in a new You Tube Video: The Honest Coca-Cola Obesity Commercial

Anna Lappe TED Talk: Marketing Food to Children

March 20th, 2013 | by Tanya Sitton

It's no secret: food manufacturers see kids as golden geese. Establish brand recognition during the preschool years, and you've got yourself a customer for life! Of course, you've also got a nation filled with children struggling with obesity, diabetes, and other lifelong health risks... but hey, that's for their parents to worry about! Parent, author, and educator Anna Lappe calls food companies out -- and calls all of us to action -- in a TEDx talk published earlier this month

The (Hilarious) Truth About Vitaminwater

January 17th, 2013 | by Becky Striepe

If you're trying to choose a healthier drink but want something with a little more pizazz than plain ol' water, you might reach for a Vitaminwater thinking that it's a reasonably healthy alternative. Think again

Do Wine Names Make a Difference?

June 27th, 2012 | by Jennifer Kaplan

A new study shows that people reported liking the taste of the wine better if it was associated with a difficult-to-pronounce winery name. They also reported about a $2 increase in willingness to pay

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