Browsing the "marketing fails" Tag

11 Beverage Industry Fails

March 26th, 2014 | by Becky Striepe

There's been a flurry of beverage industry news lately, and most of it falls in the fail department. Soda- and commercial juice-makers try all kinds of marketing techniques to make us think that their products are natural, healthy, and even good for the planet. At the end of the day, it's up to us as consumers to look past the marketing and see what's really in the bottle



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