Browsing the "Food Marketing News" Category

Hey (California) Hipsters, You Can Still Drink Almond Milk

May 16th, 2015 | by Jill Ettinger

Even before the California drought was threatening food security for basically every American, almond milk drinkers were being singled out. No longer could California's Millennials sip their almond milk lattes in peace, they were now pariahs, wastefully sloshing around a few almonds in a whole lot of water for an over-priced latte they probably had to stand in line a half an hour to get. What a way to spend a Saturday. Mother Jones’ Tom Philpott lovingly scolded almond milk drinkers last year for partaking in “an abuse of a great foodstuff,” he wrote, noting that a protein-packed almond gets quite diluted in a jug of almond milk (which is mostly water)—a fool’s gold, of sorts


PepsiCo Swaps Artificial Sweetener in Diet Pepsi to Revive Slumping Sales

April 26th, 2015 | by Jill Ettinger

As consumers across the country are embracing healthier foods, PepsiCo announced that it’s removing aspartame, the controversial artificial sweetener in its popular Diet Pepsi soft drink. The company says it is switching to a sucralose-based sweetener, better known as Splenda, an artificial sweetener the company believes is less controversial than aspartame and could help declining sales rebound



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