Browsing the "Food Marketing News" Category

Coca-Cola’s Latest Tool: Taylor Swift, What are You Doing?

September 30th, 2014 | by Jill Ettinger

Seven-time Grammy Award winner, singer and songwriter Taylor Swift, is lending her celebrity star power to Coca-Cola, in order to help boost sales for Diet Coke to a younger audience demographic. Swift is participating in the new “Get A Taste” promotion, which Coca-Cola is targeting at American youth whose consumption of soda products has decreased in recent years.


Comfort Food Doesn’t Comfort, Study Finds  

September 28th, 2014 | by Jill Ettinger

You may have many reasons for piling your plate full of mashed potatoes, mac ‘n’ cheese or Ben & Jerry’s, but that so-called comfort food isn’t actually comforting you any more than healthy foods, finds a new study published in the American Psychological Association’s journal PsycNet


Alain Ducasse, the Top Chef in France, is Cutting Meat Items from His Menu

September 7th, 2014 | by Jill Ettinger

France is known for its food, and perhaps no chef is better known than French chef Alain Ducasse. He’s got the Michelin Stars to prove it—21 in total—more than any other chef currently alive. But he’s doing the almost unthinkable. Alain Ducasse is dropping much-loved French meat staples from the menu at his three-star restaurant at the luxury Plaza Athénée hotel


This is What Processed Meat Would Look Like Unprocessed

August 15th, 2014 | by Jill Ettinger

Here’s the number one problem with processed food: it’s so processed that we can’t really identify its origins. Especially when we’re talking about processed meat, which is pretty darn gnarly. Photographer Peter Augustus just changed all that



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