Beer, Wine, and Liquor

Published on August 29th, 2014 | by Mary Gerush


Austin Beerworks Proves Everything Is Bigger in Texas

Austin Beerworks Proves Everything Is Bigger in Texas

99 bottles of beer on the wall? Nope. 99 cans of award-winning craft beer in one humongous case. The folks at Austin Beerworks are inspired. Cheers to them!

Those crazy kids have packaged their Peacemaker Anytime Ale — the first beer they ever brewed — in 82-pound, 7-foot long boxes of boozy goodness. 99 cans for $99. Just in time for your Labor Day celebration.

This isn’t just a good deal, it’s a good beer — an extra pale ale that won a silver medal at the 2011 Great American Beer Festival. Austin Beerworks believes you can drink this light, refreshing beer anytime of day. After all, it’s noon somewhere, right? Thus the slogan: “Anytime is a good time for a Peacemaker.”

Here’s the catch. They only packaged 20 99-packs this run. And they are only available in Austin. Oh, and they are already gone — they were released yesterday and snapped up by Austinites just trying to keep it weird. (Boo!) The good news? They plan to make more.

Austin Beerworks drove a very clever social media campaign to announce where the 99-packs would be distributed. It didn’t go completely smoothly. From their Facebook page:

Today was a crazy day. Sounds like most of y’all had a good time. Thanks for stalking us from place to place and being nice to us. For those of y’all that didn’t have a good time, we’re really sorry. We knew there was no way to get 99-packs to everyone who wanted one, but we could have done a few things better. … We’re going to make more 99-packs for next week and are open to any suggestions about how to do it better next time. You’re also free to yell at us and call us dirty names.

The crew at Austin Beerworks can’t believe no one has done this before. Excess packaging aside, I am inspired when someone thinks outside the box — or the 12-pack in this case.

Here’s a video in case you want to see what this whale of a case of beer actually looks like. I’ll try to alert you when the next batch becomes available, or you can follow them on Facebook, Twitter, or Instagram to stay up-to-date. And please recycle the cans (or use them to make cookie cutters, key chains, or coasters) and the box (unless you want to turn it into a playhouse for your cats).

Want to learn more about beer? Check out this infographic with 24 fun beer-related facts.

Video and Image Credits: Austin Beerworks

Keep up with the latest sustainable food news by signing up for our free newsletter. CLICK HERE to sign up!

Tags: , , , , , , , ,

About the Author

Hi all! I'm Mary Gerush - a recovering corporate worker bee turned good-farm-real-food advocate and writer who wants to help people understand what they're eating. I tend a tiny urban farm in Dallas, TX, and hope to scale up one day soon. Omnivore through-and-through, there's not much I love to eat more than a butter-basted grass fed steak fresh from a searing hot cast iron skillet. Follow me on , , and !

Comments are closed.

Back to Top ↑
  • Let’s Connect!

  • Advertisements

  • Popular Posts & Pages

    Whether you are looking to completely give up animal products or just want to try eating vegan some of the time, we want to support you! Below, you’ll find articles answering some common questions about vegan cooking and nutrition. If you don’t see your question answered below, please get in touch with us! We are happy to investigate for you!

    Find out what's in season now, plus get plenty of recipe inspiration to help you make the most of every season's beautiful, local fare.

    I love infographics. When I came across this one about what, how, and when to plant vegetables, I thought I’d share. Keep reading after the pic for a few of my own lessons learned.

    Putting a healthy meal together can be difficult on a busy weeknight. These quick, easy, healthy meals make even weeknight cooking a breeze.

    Looking for an all vegan grocery store? Even if you’re not lucky enough to have one in your town, there are lots of online options for vegan grocery shopping.

  • Advertisements

  • Search the IM Network

  • The content produced by this site is for entertainment purposes only. Opinions and comments published on this site may not be sanctioned by, and do not necessarily represent the views of Sustainable Enterprises Media, Inc., its owners, sponsors, affiliates, or subsidiaries.