Food Politics + Justice shutterstock_135359477

Published on June 30th, 2014 | by Jennifer Kaplan

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What If Coca-Cola Made An Honest Commercial?

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What If Coca-Cola Made An Honest Commercial?

Imagine if tobacco companies said they were doing something responsible to protect you. How would you respond to that? That’s one of the Coca-Cola obesity questions posed in a new You Tube Video: The Honest Coca-Cola Obesity Commercial.

The Honest Coca-Cola Obesity Commercial

This new video is in response to Coca-Cola’s official campaign to address the Coca-Cola obesity connection. In a campaign entitled Coming Together, Coca-Cola has announced four global business commitments to “further contribute to healthier, happier, and more active communities.” Their purported activities include:

  • Offering low and no calorie beverages. Low and no calorie beverages, by the way, has been linked to obesity.
  • Providing transparent nutrition information. Not really
  • Help get people moving by supporting physical activity. This includes sponsorship of spectator sporting events worldwide.
  • Marketing responsibly. It seems like everyday there is something new to write about Coca-Cola including the company being sued for false ‘healthy & natural’ advertising. And, although its almost laughable that Coca-Cola would try to use a ‘healthy and natural’ marketing tactic, that just about sums up their egregious marketing tactics.

The video call it like it sees it. You gotta love a video that includes choice Coca-Cola obesity punch lines like: “If you drink Coke you will get fatter and fatter” and “Coca-Cola: We’re partially responsible for America’s Obesity Problem”

Image: Shutterstock.com

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About the Author

Jennifer Kaplan writes regularly about sustainable food and wine, the intersection of food and marketing and food politics for EatDrinkBetter.com and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on .



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