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Published on June 11th, 2014 | by Jennifer Kaplan


Stevia Cola Hits Store Shelves

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Stevia Cola Hits Store Shelves

The Coca-Cola Company has launched a stevia cola in response to consumer demand for sweetened drinks that contain natural ingredients and fewer calories.

Coca-Cola’s new stevia cola, now available in the UK and elsewhere, is being touted as a natural, zero calorie option for cola drinkers. Coke is pushing stevia as a sweetener that is calorie free and is made from the best-tasting part of the stevia leaf. The Coca-Cola website goes on to say that the stevia plant is a relative of the chrysanthemum, native to Paraguay, and has been grown, harvested and used in South America for around 200 years. The claim that it “has been used to sweeten drinks ever since indigenous people first discovered its flavor.” The launch is happening in the UK which considers stevia a food additive and sugar substitute.

About Stevia

Stevia, with zero calories, zero carbohydrates and zero GI (glycemic index), is often used by people with diabetes or hyperglycemia. Though if you suffer from diabetes or hyperglycemia, as with adding anything new to your diet, it would be wise to consult your doctor first before you use Stevia.

Stevia Cola and Other Stevia-Sweetened Sodas

The Coca‑Cola Company already uses stevia sweeteners in more than 25 products worldwide, in combination with other sweeteners such as fruit juice, sugar and other low- and no-calorie sweeteners. For example, in 2013 Coca-Cola introduced a zero-calorie, stevia-based sweetener to Sprite (not in the US) which apparently reduced the sugar content by 30%. Coca-Cola claims that it was able to do this while “keeping the same refreshing taste.”

Coca-Cola Company’s UK site has this informative video Introducing Stevia Sweetener:

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About the Author

Jennifer Kaplan writes regularly about sustainable food and wine, the intersection of food and marketing and food politics for EatDrinkBetter.com and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on .

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