Food Marketing News

Published on April 5th, 2014 | by Jill Ettinger


Take Me Out to Locavore Night at the Ball Game?

ball gameHeading out to a Major League baseball game this season? You may be pleasantly surprised at the food stands, especially if hotdogs and nachos aren’t your thing. Yep—the locavore foodie trend has hit the major leagues.

“New offerings with a local flare at MLB ballparks this season include the Chicago White Sox’s Chicago pork chop sandwich and the Seattle Mariners’ salmon sandwich, featuring fresh Pacific salmon from waters local to Seattle,” reports Forbes. “What is unique about the updates ballparks are making to their menu selections is the role fans played in driving the changes.”

One way this is happening, explains Forbes is through hospitality distributor Centerplate, and its in-house design team, Stir Design. “Centerplate’s research found that sports fans largely desire concessions offerings that are created using local products,” explains Forbes. “Recognizing this, Centerplate through Stir Design looked for ways that stadium concessions items could incorporate a local flavor. “

Not that a lack of good food will deter any fan from attending a game—but there’s a financial incentive for these stadiums to cater to the diverse appetite of its sports fans.

And how about this: “To incorporate local flavor, Centerplate has gone as far as planting a garden next to the Denver Convention Center that serves as the source of produce for its offerings at that location,” reports Forbes. An edible garden. At a convention center. “Centerplate’s adoption of locally sourced ingredients and involvement of regional chefs in its business model is about more than making good food,” notes Forbes. “Rather, it is about driving fans to stadiums.”

So, these aren’t the purest of motives. But if locally sourced food is going to put fans in the seats, it’s a step in the right direction. Who knows, maybe next year stadiums will be selling gardening gear with team logos. Or ticket stubs made out of seed paper. Has someone patented a “homerun tomato” yet? Probably about time.

Image via Smenjes

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About the Author

Jill Ettinger is co-director of Eat Drink Better. She is the senior editor at and A focus on food, herbs, wellness and world cultural expressions, Jill explores what our shifting food, healing systems and creative landscapes will look, sound and taste like in the future. Stay in touch on Twitter @jillettinger and .

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