Food Marketing News

Published on March 22nd, 2014 | by Jennifer Kaplan


Pepsi In Paper Bottles?

caramel coloring pepsi

PepsiCo recently filed a patent for a new paper bottle. Will it launch a packaging revolution or just a new waste stream? 

According to, PepsiCo filed a patent for a new paper bottle with the World Intellectual Property Organization for a  process for making bottles from paper fibers, although an internal plastic liner would still be used within. The specifics of the patent have not been revealed, but the experts interviewed for the piece suggest that the packaging could only be used for partially carbonated beverages such as draft beers, rather than fully carbonated ones like soda. Pepsi also sells a variety of non-carbonated drinks, including Naked JuiceGatorade and Aquafina bottled water.

Consumers have been seeing a greater number of paper bottles — although nothing as great as Coke’s ice bottle — on the shelves as companies struggle with the environmental costs associated with the manufacturing and disposal of PET bottles.  Companies may also be getting ahead of regulatory trends, like the impending PET bottled water ban just passed in San Francisco.

The world’s first paper wine bottle recently hit the market last year with the appropriately named Paperboy wine, inside a bottle designed by the UK’s GreenBottle. And, leading the way, When empty, the bottle’s shell can be recycled with other household paper. The #4 plastic pouch and the #5 cap can go into the plastic recycling bin.Seventh Generation introduced a liquid laundry detergent bottle made from 100% recycled cardboard and newspaper in 2011. The patent, however, did not make clear whether Pepsi’s internal plastic liner would be recyclable like the Seventh Generation paper bottle whose #4 plastic pouch and the #5 cap can go into the plastic recycling bin (although it should be noted that #4 and #5 plastics are not universally recyclable).

So, is PepsiCo’s new paper bottle going to be a fully recyclable or just partially recyclable? I guess it remains to be seen.

Pepsi Photo by Fillmore Photography

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About the Author

is a former marketing consultant who decided, at the age of fifty, to turn her hand to creative non-fiction. Jennifer continues to write about sustainable food and wine, the intersection of food and marketing and food politics for and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - follow her on and .

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