Beer, Wine, and Liquor Charitable Wine: Honor Winery Benefits the Fallen and Wounded

Published on February 24th, 2014 | by Jennifer Kaplan

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Charitable Wine: Honor Winery Benefits the Fallen and Wounded

Honor Winery Benefits Those Who Serve

Honor Winery is dedicated to helping families of the fallen as well as some of our wounded warriors.

The Honor Winery was founded by David Keuhner, founder and CEO of Destination Cellars and the son of a Vietnam Helicopter Pilot who lost his father from a tragic accident at 6 years old. David never had the opportunity to know his father, but he wanted to do something charitable to give honor to his father. Although not the only charitable winery out there, Honor is the only winery completely benefiting those who have served in the armed forces.

Keuhner came up with the idea of developing a wine that would be a tribute to his family and those that have served. He presented the idea to Advanced Sommelier Sean Q. Meyer formerly of Bouchon and The French Laundry under Chef Thomas Keller and friend and business partner Allen O. Cage CEO of AOC Solutions who retired from US Army as a helicopter pilot after 24 years of service. Meyer thought of Napa Valley winemaker David Grega of Carlotta Winery who served in Iraq. Thus, Honor Winery, a also partnership with The Honor Group, an alliance of philanthropic communities, faith-based organizations, and school districts, was born.

Honor is only a year old but it has already made an impression on the wine industry. They recently announced a partnership with renowned winery Kosta Browne which produced the #1 Wine of the Year as named by the Wine Spectator in 2011. Honor kicked things off by launching the 2012 Honor Sonoma Coast Pinot Noir in partnership with Kosta Browne offered only as a series of 1.5L, 3.0L and 5.0L large format bottles etched with the “Honor Boots” and “Honor Dog Tags”.  At this time, the 2012 Honor Sonoma Coast Pinot Noir is being used exclusively at auctions for charitable organizations.

To launch their 2014 efforts Honor auctioned a 3.0 liter large format bottle of wine in Raleigh, NC which raised $34,000 for the Silent Warrior Scholarship Fund. If you’d like to get in on the fun two more auctions are planned for this year.  The next auction is on March 15 in Norfolk, VA for Wounded Wear an organization that provides free fashionable clothing kits and modifications to wounded warriors . On March 29 in Washington, DC an auction of another large format bottle of wine will benefit Luke’s Wing an organization that provides families with the means to visit during a service member’s hospitalization and rehabilitation.

The new 2011 Highest Honor Wine will be released on March 15th  and Honor is having a pre-sale. Pricing of the new vintage will be $89.00 per bottle; however, order by March 14th and you can save $14.00 per bottle by entering code reload2014 at checkout.





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About the Author

is a former marketing consultant who decided, at the age of fifty, to turn her hand to creative non-fiction. Jennifer continues to write about sustainable food and wine, the intersection of food and marketing and food politics for EatDrinkBetter.com and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on and .



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